Looking for Content Marketing help in the B2B eLearning or Technology space? Look No More...
You have technology that can change the world.
I have skills to get the world to sit up and take notice.
You don’t want your ideas to be a wimpy splash in the sea of 2.5 quintillion – that’s with 18 zeroes! – bytes of content added to the Internet every day. Not when people give those bytes about 3 seconds to decide whether to keep reading.
You want to make a Big Splash. One the world can’t ignore.
I’m Barb Ostapina and I can help.
As a former teacher, quota-crushing eLearning sales rep, and IT technical writer turned marketing strategist, I know how to create engaging technical sales copy that stands out in a sea of sameness. I write SEO-optimized blogs, articles, white papers, case studies, and more.
I’m Smart Blogger Content Marketing & SEO Strategy certified and Storyworthy-trained. I bring decades of real-world expertise and insight to your projects.
I can connect with your eLearning & Technology prospects as few other copywriters can.
And you won’t have to waste precious time or resources holding my hand
with your technology marketing projects. I hit the ground running.
Want your prospects to hear your message? Engage with you? Embrace your solution?
Let’s talk!
Service Options
A Variety of Services
As a technology marketing professional, you know you need different approaches to get your value proposition in front of people who “get it” in different ways. No problem—I work magic with a variety of marcom collateral.
Like Syrup on Pancakes
White Papers
White papers continue to be an effective marketing tool because they have high interest and slip past gatekeepers. They slide through an organization like syrup on pancakes.
Proof Positive
Case Studies
Nothing woos prospects like a good success story. Especially one you made happen for someone with their kind of challenge. A powerful case study is positive proof of your capabilities.
Still Kicking Butt
Direct Mail
Whoever said direct mail is dead doesn’t do direct mail. It’s not only alive and kicking, it’s still kicking butt. Nothing gets your prospect’s attention like a lumpy envelope in the mail.
Consistently Classy
Brochures
Face it—humans like to touch things. They like brochures. A classy brochure feels professional, stable. It makes you look consistently good. And you can leave them most anywhere.
Calls to Action
Web Copy
In this digital age, a business can’t thrive without a web presence. But just showing up online with stunning visuals isn’t enough. You want to stand out, drive sales. Direct response copy can do that.
A Bountiful Harvest
Article Marketing
Mama always said you reap what you sow. Articles let you sow solutions, and problem solving lets you reap credibility, reputation, brand exposure, SEO, and audience loyalty. Not a bad harvest.
Testimonials
What People are Saying
“Compelling Content, Relevant”
“Barb has a very engaging style of writing that pulls the reader in and keeps the reader interested. She combines technical detail with market facts and insightful opinion that brings a paper to life.
Barb developed a whitepaper while at Acxiom as part of a content creation promotion; the paper was featured on the website and as part of a series of campaigns.
It was chosen for its compelling content and relevancy to market trends.
Barb is detail oriented, resourceful and conscientious of deadlines and expectations. I recommend her to anyone looking for a strong technical and business writer.”
Jane Vitro, Director of Marketing, Mindsight
“Gifted Sales Copywriter”
“I have been very lucky to not only be a colleague, but to have the opportunity to use Barb’s skills as a technology copywriter.
Barb was one of my best sales people at CARA Corporation and has carried over those leadership qualities into her new passion and career as a technology sales copywriter.
While working with her, one sees her canny ability to understand and distinguish the issues, making it easier to break away from the competition.
If you need a gifted, thought-provoking, knowledgeable technology sales copywriter, take the time to get to know Barb. It will not be time wasted.”
Irish Sanders, National Sales Manager, Second Chance Coffee
“Highly Recommend”
“Barb Ostapina is a talented copywriter who should be on your marketing team radar. Her impressive copy is engaging and compelling. And she is a joy to work with. I highly recommend booking Barb if you can.”
Bob Bly, A-list Copywriter and Author of over 100 Books
“Motivates to
Action”
“Barb inspires new ideas, philosophies, and perspectives. She understands her audience and is adept at speaking their language and motivates them to action.
Her words give you the ‘Oh! Now I get it!’ and ‘Wow, I better look into that!’ moments.”
Cindy Larson, Principal, Larson Partners
“Success with Diverse Teams”
“In addition to her amazing attention to detail and ability to understand complicated requirements quickly, Barb has proven her ability to work successfully with a variety of personalities.
No matter what a person’s level of experience, background or style, Barb stays focused on business needs in a pleasant, friendly way.
She is assertive in pursuing needed information and resolving problems creatively, but never aggressive in her own style. This has been extremely important to success with the diverse teams on which we have worked.”
Kathleen Krentz, Principal, KM Training and Consulting Services
Getting Results
Success Stories
What’s better than a solid USP, engaging direct response copy, and a strong golden thread running through your promo piece?
When those things work, that’s what.
How a Stalled-out Auto Repair Shop Owner Grew Net Income 50% in 3 Months and Got to Tell Mickey Mouse about It
He was working twelve hours a day, six days a week, and what did it get him? A pile of past due notices and what amounted to no life.That pretty much summed up Keith’s Car Care business before Pinnacle Performers.He almost gave up. Like his dad, Frank, who owned...
A Random Idea and a Bit of Passion Can Create Community and Raise Hope (and $$$)
The Oswego Women’s Topics Committee was having an identity crisis. Talk to anybody—everybody thought the group was a good idea. So why was hardly anybody getting involved? In an effort to breathe new life into itself, the two-year-old local women’s group had just...
What the Hack?! How a White Paper Secured Her Company’s Place in the Information Security Market
When Barb started to write about it, she didn’t even know what to call it.It turns out, she was in good company, but she didn’t know that then. All she knew was that she had a chance to win some cold, hard cash and, maybe, make a name for herself in the marketing...